5 Tips to Write Instagram Captions That Attract Audience

The visual aspect of the Instagram posts is only part of the story. The other crucial part is the caption. That piece of text you craft and publish below the image can play a notable part in attracting your audience. You don’t want to miss out on exploiting that power.

The words you use, the style of caption writing, the strategy – all of this affects the engagement and attractiveness of your posts. So, if you want to write captions that will help you grow your account, it’s time for honing that skill.

Let’s dive right into applicable tips for writing captions that will help you reach new followers.

1. Express Your Unique Personality

People are fed up with generic content. They want something fresh and unique.

With endless posts being thrown at us daily, an original account is most likely to capture the attention of the audience.

Unless you have already defined your unique style, now it is time to do it. Find a way to offer something new and exciting. Create captions that the audience will enjoy reading.

Express yourself in a manner that suits your brand’s personality. Take Dollar Shave Club as an example. This company for personal grooming products is known for its raw, direct, and humorous personality. Their Instagram captions keep up with that standard.

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Such humorous content is what will convince “the non-members of the club” to click that “follow” button.

Give your captions some life. Also, make sure that your writing style is designed to win over your target audience. Simply put, be unique, be personable, and tailor your writing to match your audience.

2. Share Valuable and Useful Information

Why not provide people with a bulletproof reason to follow you? That reason can be informative captions.

Imagine that you run across an appealing image. You read the caption, and you get some value from it. You check out the account, and you notice that their posts feature informative captions. There is a good chance that you’ll start following them right that instant.

Let’s refer to Headspace as an example. The following post intrigues the audience with the general topic state on the image and then rewards the users with useful information in the caption.

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This is a great example of how you can make good use out of that space. Be an account that informs and educates. If you go beyond pretty pictures and provide compelling thoughts, you’ll make your account stand out.

3. Be Inquisitive

Show your interest in your followers’ thoughts. Present your account as a community of like-minded people that supports conversation.

The best way to spark a conversation is with intriguing questions. Use the caption segment to propose questions to your audience.

The questions should be related to your image. To see an example, let’s turn to the master of Instagram marketing – Nike. This is how they interact with the audience through friendly questions:

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The more people comment on your posts, you’ll raise more attention. Higher engagement can boost your chance to pop up on your followers’ friends’ explore page.

If coming up with cool captions topped up with an engaging question isn’t your forte, no worries. You can ask the EssayShark writing service for help. Experienced writers can give you pointers on how to craft your captions and accompanying questions. Once you get the gist, you’ll be able to “fly on your own”.

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4. Promote Engagement with CTA

While we are on the topic of increasing engagement, there’s another proven strategy you can apply. What is it, you ask? One word – CTA.

CTA or call-to-action invites the audience to take a certain action (as the name suggests). The reason why you should rely on engaging call-to-action is that they can motivate your existing followers to help you attract new ones.

For example, “tag a friend with whom you would like to share___” is a simple call-to-action that can raise some serious brand awareness. As your followers enthusiastically tag their friends, the people they tag will be acquainted with your brand.

Some other way to provoke engagement is with a daring CTA. To exemplify, observe how Oreo subtly invited their followers to get their friends involved. A simple “Time to send GAGAgrams to everyone you know to celebrate,” inspired people to tag their friends who must try the new cookies.

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The best way to write CTAs is to use action verbs. Be direct, friendly, and inviting. Give people a reason to involve their friends in the comments.

Some CTA options you can sprinkle in the captions are:

• Comment below who made you____.
• Tag three friends who always____.
• Let us know with whom you would like to_____.
• Share who among your friends is the most____.

Tagging friends isn’t the only way in which you can take advantage of CTA. Include CTAs in your caption to grow your website. By encouraging users to check out your website, they will get to know your brand better. And the more familiar they are with your brand, they’ll be more interested in following your account.

5. Make Use Out of Hashtags

Hashtags are a powerful tool for getting exposure and the caption is where you can place them. Make your posts discoverable with the help of these little additions.

While there is no specific rule on how many hashtags you should add, keep it moderate. Somewhere between 3 and 11 hashtags is an acceptable number.

However, try to prioritize quality over quantity. Add solely relevant hashtags. That is words and phrases that are related to the posts. You don’t want to lure your target audience based on pretenses. It will do no good to your brand image.

Besides relevancy, you should also focus on industry-related hashtags.

For example, Twelve Beauty, a natural cosmetics brand, included hashtags such as #organicbeauty, #greenbeautyrevolution, and similar. The purpose of these niche-specific hashtags is to attract their target audience – consumers interested in natural cosmetics.

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Overall, when it comes to hashtags, remember these three rules:

1. Keep it moderate
2. Keep it relevant
3. Keep it niche-related

Conclusion

The competition is fierce on Instagram. Numerous brands and individuals are trying to connect with their target audience to promote their content and products. So, you must put in motion all available tools for gaining the audience’s attention. Captions being no exception.

Hopefully, these tips will clarify how cleverly written captions can help you grow your follower base. Dare to be innovative and strategic. Put these tips into action and test out the power of captions.