Google made 5,000 changes to its search engine in 2021. In the previous year, it made 4,500 changes. Google Search’s algorithm is constantly being tweaked in order to provide users with a more natural and intuitive experience.
It conducts hundreds of thousands of experiments to develop features that keep up with the evolution of human behavior. Google hosts an event called Search On each year to announce these major changes. This year’s event took place two days ago, on September 28th.
Prior to the open-to-all event, Google executives stated in several interviews that search is undergoing a “total reinvention.” With an increasing preference for apps like TikTok for searches and Google’s trend of offering more natural ways to search that goes beyond the text box, the announcements at the events were exciting but not surprising.
Google conducts hundreds of thousands of experiments to develop features that make searching in Google feel more natural to them. The new developments affect every page and website that appears on Google, so whether you are an SEO expert, website owner, or searcher, you should be aware of these changes.
Google announced at this year’s Search On 22 event that:
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Multisearch is expanding
Google introduced a multisearch feature in April. This feature mimics how we point at objects and ask questions about them in real life. Users of the Google app can utilize the multisearch tool to capture a picture or screenshot of an object and then add textual descriptions of physical characteristics, such as color, to visual queries to focus their search.
Since then, 8 billion Google queries every month have involved a camera or an image. Multisearch proved to be a useful tool for online purchasing. Users would take images of clothing and type in a color, say blue, to find that outfit in that shade.
Initially exclusively available in the US, Google revealed during the Search On the event that it would soon be made available in 70 different languages all around the world.
Multisearch near me
There is additional information. Google is moving ahead with the anticipated “multisearch near me” functionality, building on the multisearch function. Later this year, it will start to spread throughout America. Users of Google can find nearby shops that sell clothing or home goods by combining images and content. To locate local eateries that serve it, you can also conduct a food search using a photo.
The translation process will be completed in an instant.
Google has expanded beyond text translation to translate images as part of its mission to eliminate linguistic barriers. Over 1 billion texts in over 100 languages are translated each month using Google.
Through machine learning, its image recognition technology has advanced to do the opposite—translate text to images, so that if you point your phone at text on an image, Lens will translate the text on the poster.
Google has announced that the enhanced version of this feature will be available later this year. With the new update, Google will more realistically overlay the translated text over the images beneath, so that the only difference in the image will be the translated text.
Google has optimized its generative adversarial networks (also known as GAN models) to do all of this in just 100 milliseconds—quicker than you can blink your eye.
Quicker ways to find what you’re looking for
Sometimes we do not realize what we are looking for until we really find it. In order to help you narrow down your queries and identify the most pertinent results, Google will start offering keyword or subject suggestions in the coming months.
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As an illustration, Google will offer keyword or topic alternatives like “best cities in South Africa for families” if you’re looking for a vacation spot there. Soon, before you’ve finished typing, Google will begin displaying relevant results when you start entering a question.
This will enable you to locate responses to your queries in fewer words, if not any at all.
New ways to explore information
Google is adapting the way it presents search results based on how we research different subjects.
Google search will soon start to show the most pertinent content, from a range of sources, in diverse formats—text, graphics, or video—including content from open web authors.
In the upcoming months, you might come across videos from people who have eaten the dish when you search for themes like food. If you look up a city, you might find pictures and videos of other people having a good time there as well as information on what to do when you get there and what you should know before you go.
New ways to use the map
Google revealed its transformational plans for Google Maps at Search On. Its plans include new features that will make Google Maps more visual and intuitive, allowing you to experience a location as if you were there.
One feature is the “neighbourhood vibe,” which allows you to choose a neighborhood and see its most popular spots come to life. This will be possible thanks to AI technology combined with local knowledge from Google Maps users who add more than 20 million reviews, photos, and videos to the app on a daily basis.
In the coming months, Neighbourhood vibe will be available globally on Android and iOS. With a new feature called immersive view, Google is creating a more immersive map. It launched over 250 photorealistic aerial views of global landmarks ranging from the Tokyo Tower to the Acropolis to that end.
The map will also display useful information about locations such as how busy they will be at different times of the day, the expected weather conditions, the location of entrances, and possibly what the inside of a building looks like.
There will also be an upcoming Live view feature that will overlay arrows and directions right on top of your current location to keep you from getting lost. This feature will be available on Android and iOS in the coming months in London, Los Angeles, New York, San Francisco, Paris, and Tokyo.
Google for iOS updates
iOS users will now be able to access shortcuts beneath the search bar. shortcuts for screenshot shopping, text translation using the camera, hum search, and more.
You can learn more about these and other intriguing features Google has in store by watching the complete video of the Search On 22 event or a summary.
